Price chopper
DELIVERABLES: Campaign Posters, Digital Media Ads, Retail Signage, Product photography, Illustration, Packaging Design, Flyers, E-mailer
Agency Watt
Team Akriti Kapur
Worked with Price Chopper and Market 32 on developing corporate brand campaigns, where my role extended across a wide range of retail and marketing touchpoints. This included logo design, in-store posters, and a full suite of marketing collateral such as flyers, brochures, digital ads, social media assets, email campaigns, POS displays, and promotional signage. My focus was on maintaining brand consistency while creating visually compelling designs that resonate with customers in a retail environment.
Using Price Chopper’s brand guidelines, I designed packaging with a focus on composition and visual hierarchy to ensure strong shelf presence. I art directed the image composition and photoshoot to capture imagery that aligned with the brand’s tone and product appeal, and then refined those assets through post-production to maintain consistency and quality across the final packaging.