Paper Joy
DELIVERABLES: Logo Design, Brand Strategy,
Packaging design, Web Banners, Social Media Posts
Agency Glue Creatives
Team Akriti Kapur
Developed brand identity and packaging design for Organic Shastra. The packaging, functionality, material, shape and cost were all the key factors taken into consideration while designing, targeting international markets such as the USA and Canada. Organic Shastra’s is main goal was to stand out from the competition.
We created the logo and a new brand language that was likely different from everyone else in the seriously crowded organic food products aisle. Each design talks about the product and also refers to daily life phrases. As the products are of everyday use, the packaging reflects the same that can be viewed from a further distance and easily