Tofino Premium Gin
DELIVERABLES: Naming, Brand Identity, Packaging Design and In-house photography.
Agency Watt
Team Akriti Kapur (Design), Alex and Ingrid Lima
Tofino Nº1 is a Canadian West Coast craft gin brand inspired by the natural landscape of Vancouver Island. The identity began with the simple observation of a pebble, shaped and smoothed by the Pacific over time. This organic form evolved into fluid, concentric contours that reference shorelines, ripples and topography, with a structured TF Nº1 monogram creating a balance between the natural and the refined. The name Tofino grounds the brand in place, while Nº1 signals the first expression in the range and nods to small-batch distilling
The visual identity combines a restrained Coastal Mist and metallic Rose Gold palette with bold Hibiscus and Pacific Blue, creating a sophisticated yet unexpected presence within the spirits category. On the bottle, the contour mark becomes an embossed, tactile surface, enhanced by a Rose Gold closure and frosted glass base, while the label creates a seamless visual field. The system is designed to evolve across the range, with Tofino Nº2 Lavender Mint introducing Deep Blue while maintaining the signature contour and monogram.