Developed the visual language across colour, typography, illustration, patterns, and supporting graphic elements, making intentional typography and accessibility decisions to ensure clarity and legibility across digital and print applications. Created comprehensive brand guidelines to establish consistency across marketing materials, internal communications, digital assets, motion graphics, and other brand touchpoints. Collaborated with the web developer on the website redesign, translating the new design system into a modern, compliance-conscious digital experience. Focused on creating clear information hierarchy and highly readable layouts that could effectively communicate complex, text-heavy tax and legal content while maintaining a contemporary and approachable visual identity.